Tips For Selling Your Home Virtually
The process of marketing homes has started online for quite some time, but now more than ever it is important to create the best virtual viewing process for anyone to research a property from the comfort and safety of their own home. Per a recent survey from Realtor.com, sellers who are thinking about placing their homes on the market for sale are willing to conduct showings under the right conditions. Open houses are something they are less comfortable with given the current social distancing concerns.
Given this it is imperative to have a digital strategy to make your property marketing efforts as effective as they can be for all buyers. Here are some of the top things that prospective homebuyers considered to be most helpful:
- Accurate and complete listing information
- Multiple, high-quality photos of the property
- Virtual tour of the home
- Neighborhood information
- Agent hosted video chat
Nate Johnson, CMO of Realtor.com states: “As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward.”
These items that are referenced should give buyers enough tools to establish if the property fits their needs enough to schedule a visit in person. Should they be serious enough to do so, then the important precautions for viewings should be followed including limited in-person activity, washing of hands, removal of shoes and wearing masks and gloves. It is also strongly suggested that sellers should prepare by leaving all doors to rooms and closets open so that buyers won’t need to touch as many things.
In the end things are changing rapidly and these strategies can certainly help with marketing your home efficiently and potentially foster a faster sale. We will monitor as time goes on how much of these tactics will remain here to stay.